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Training to help you create and execute a

COVID-19 Response Plan

that will help you become the trusted resource for crafting the right message at the right time.

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Clear Vision & Plan

Expert Support

Efficient Execution

You don’t need more resources, you need a plan to implement them.

Do you struggle to create enough relevant content in a crisis?

Are you having problems getting leadership to buy into the need for updated communications?

Are you connecting with your audience in the right channels?

Are you frustrated by not having the valuable resources or an effect communication plan to use in a time of crisis?

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Become the trusted source audiences turn to in a crisis.

The COVID-19 crisis is the first global pandemic in a social media world. Locally, this places unprecedented challenges on the co-ops at all levels. Effective communication has never been more critical.



Local Economy

From the statewide to the local distribution co-op, communicators must have the support and resources to share their message.

“I’ve got to do more for members, but what can I do?”

Statewide Manager, March 2020

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Training for communicators who need to plan for the “What’s next?”

A 60-minute online group training that is designed to help answer your questions.

Communicators will learn in an interactive environment showcasing an online resource to support your CEO, board and employees so that the key functions of your co-op can continue.


Before the Training Session You’ll Receive:

  • A brief online survey to find out your questions and concerns.
  • A downloadable workbook with checklists for real-time participation.
  • Login instructions and directions for how to use Zoom.


During the Training Session

  • Real-time learning from instructors with in-depth electric cooperative experience.
  • Instant polling with results.
  • Opportunity for live Q&A.
  • Discussion and peer-to-peer learning to ensure the best ideas are shared and deployed.


After the Training Session You’ll Receive:

  • Tip sheet with best practices for use back at the co-op.
  • A link to the recording and chat room discussion.

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    Decide to take control starting today with 3 easy steps

    Creating and executing an effective communication plan, during this time of COVID-19, that will give you time back,
    and help you protect your co-op board, employees, and members:

    Request Training

    All you need to do right now is put your first name and email into the form below and click submit. Our team will be in contact with details shortly!

    Execute Plan & Engage

    Once we cover the steps you should be taking, it’s up to you to put the plan into action. Then engage the community when you have questions.

    Become the Trusted Resource

    By executing the response plan that we will show you, you will find that you have more time to spend with your CEO, co-op board, employees and members.

    Request Communicator Training


    We know that as the communicator, at your cooperative, you want to be a trusted resource your audience turns to when they need to make decisions that will help them survive and thrive.

    In order to do that, you need some strategic guidance that will give you the information required to take care of your co-op CEO, board, employees and members.

    The problem is that you are busy, and nobody was quite prepared with an effective communication plan during this time of COVID-19, which leaves you feeling frustrated, overwhelmed and perhaps a little confused.

    As the lead communicator of your co-op, people look to you during a crisis for the right words. You deserve to have access to the right resources and effective plan to craft a meaningful response.

    You need to be supported in your role so you have time to focus on your core responsibilities and to serve as a trusted resource for your cooperative and community.

    We understand having your world turned upside down overnight can be stressful, both at the workplace and on the homefront.

    Our experience tells us the best leaders are the ones who learn while they respond, which is why we know co-op communicators, like you, will rise to the occasion and be stronger for it.

    For this reason we have leaned into our decades of experience as consultants, board members, and communicators in the world of co-ops, including electric cooperatives, to bring communicators, like you, the right training at the right time.

    Access the training today if you want to stop wasting time trying to navigate these scary times without a solid plan.

    Instead, rise to the greatest challenge of our generation and become the trusted resource your CEO, board, employees, and members can rely on to get them through this time successfully.

    Meet the Instructors

    Adam Schwartz

    Mission: “To help Co-ops Succeed”

    Quote: “The cooperative business model is the best model on earth.”

    Adam helps co-ops define their mission so that their employees and members can actually remember it.

    Through a focus on the seven cooperative principles and values, he re-energizes the cooperative culture and purpose that led to the co-op organization being created.

    Molly McPherson

    Mission: Helping leaders build and manage crisis-resistant organizations.

    Quote: “The misfortune of a crisis is an opportunty to show your employees, members, and community how much you care.”

    As a PR-certified communicator, Molly knows how to manage crisis response that is heightened by a social media backlash.

    From media relations to crisis communications, Molly has answers for how to respond to the media and the public when a crisis occurs or during an online reputational threat to an organization and its leadership.

    More importantly, she knows how to prevent the threat in the first place.

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